Affordable car insurance products for all South Africans
Affordable car insurance: Since rebranding from Prime Meridian Direct (PMD) to Prime South Africa in 2024, our car insurance range includes even more customizable benefits. Get a quote online now, or we can call you.
Premiums quoted are risk profile dependent and are valid for 24 hours only. Accepted premiums are set for 24 months as long as you are claim-free. A reduction in excess is available only in the Comprehensive and Customised cover options. Growing accident damage coverage is only available with the Third-Party PLUS and Customized cover options. T&Cs, excess charges, exclusions, and limitations apply to all products.
Can affordable car insurance calculators find cheap car insurance quotes?
We changed our name from Prime Meridian Direct (PMD) to Prime South Africa in 2024, but our goal has remained the same: to empower South Africans by offering high-quality, reasonably priced auto insurance.
To that end, we have launched an advanced client self-service portal and the Prime South Africa mobile app, which makes auto insurance simpler for you from quote to claim and all points in between. You can also access special benefits with our Prime Protect app, such as R10,000 accidental death coverage, private medical care for injured passengers, and professional legal advice for drivers. claim from the Road Accident Funds.
We’re also delighted to continue offering you unique advantages, such as our 24-month fixed rates and diminishing excess that lowers to zero if you don’t claim, as well as a range of car insurance products.
In addition to our fully Comprehensive Cover, we make car insurance more accessible to South Africans through our highly affordable and unique alternative car insurance products called Customised Cover and Third-Party PLUS Cover.
Our shift from PMD to Prime South Africa demonstrates our commitment to improving customer experience via simplicity, compassion, and professionalism.
Get a quote today to see how Prime South Africa can enrich your life.

“The rebrand is 100% about our clients. It’s about giving them the value they deserve while making things easier and more comforting for them.” Stuart Benfield, the Prime CEO.
Are you thinking about getting auto insurance in South Africa right now? We all want to find the best deal on car insurance. It should be cheap and cover everything that we need car insurance to cover too. Car insurance calculators are often used. In the old days, a car insurance calculator used a small number of elementary parameters. However, firms have made significant advances in calculating vehicle insurance using complicated criteria. Continue reading to learn about the factors that impact your premium.
What value do car insurance companies give your car?
Insurers often give coverage based on the car’s market value. The market value is calculated as the average of the lowest trade-in value and the highest retail price.